The Jamie Oliver Effect

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YOU will be in control of teaching your family how to make and eat healthy, balanced meals, instead of leaving that task in the hands of major food companies that sell instant meals full of fake coloring, preservatives as well as sky-high levels of salt and sugar.

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Ready-to-go ingredients that have been portioned out or cooked beforehand my favorite quick-meal standby ingredients include frozen vegetables, sauces, tortilla wraps, meat and quinoa or rice can cut down your total preparation time and make cooking fast meals a breeze. Get reasonably good at the basic cooking methods and a handful of recipes that work for you, then expand your repertoire from there.

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Spend a little bit of time on the weekend discovering how spices, herbs and sauces can make your food taste amazing. Reblogged this on Joao de Gois. Sign up for the Thought Catalog Weekly and get the best stories from the week to your inbox every Friday. You may unsubscribe at any time.

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By subscribing, you agree to the terms of our Privacy Statement. Start with your favorite ingredients. Oliver had his work cut out for him: firstly, the daily budget for school dinners was a mere 37 pence per child. Secondly, the students at the school were so used to eating processed junk food such as deep fried meat products and chips that Oliver faced a student rebellion when he banned junk food from the school.


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Thirdly, Oliver's unconventional ingredients and meal ideas startled the dinner ladies, increased their workload dramatically, and exceeded the allocated budget. After a disastrous start at Kidbrooke, with students refusing to eat and dinner ladies threatening to resign due to overwork, Oliver organised a " boot camp " for dinner ladies in the borough, roping in the catering division of the British Army to demonstrate how to cook large amounts of food quickly and efficiently.

Statistically, the English county of Durham had the highest rate of health problems among school children in the country. Oliver visited a primary school in Peterlee , and realised that part of the problem with getting children to eat healthier food was the food they were eating at home. He visited a young boy's family and convinced them to try a healthier home-cooked menu for a week. Returning to Greenwich, Oliver faced a student boycott of his new menu.

2. Fast Food Doesn’t Always Have To Mean Burgers And Fries

He produced an education kit, and recruited children to work in the kitchen, demonstrating to them exactly what went into chicken nuggets , and teaching them to identify vegetables. As the campaign gathered momentum, gaining increasing public support, Oliver approached members of the government, to campaign for increased funding for ingredients and staff wages in school canteens.

The British Government , and Prime Minister Tony Blair promised to take steps to improve school dinners shortly after the programme aired. Certain junk foods such as the notorious Bernard Matthews "Turkey Twizzlers" much derided on the show were banned from schools by their local borough or county council.


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  7. Starting in February , Oliver returned to his crusade to see how his flagship Greenwich school, Kidbrooke, was progressing. Overworked and under pressure, Nora reveals that she is losing money due to the decision to close the school tuck shop which sold junk food and snacks , that she wasn't being paid for the extra hours, and that she hadn't seen any of the promised money. In response, Jamie organises a 'Junk Amnesty' wherein the children exchange their snacks and unhealthy food for tokens which can then be redeemed for healthier meals at a kiosk Jamie sets up in their playground.

    Jamie then travels to Lincolnshire, where most of the schools have decommissioned their kitchens to save money. He pioneers a project that connects the schools to local pubs, restaurants, and hotels, and to local farmers.

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    The Jamie Oliver effect

    Produce would be sourced locally, cooked, and then taken to nearby schools by taxi or volunteer drivers. A pilot scheme is started to provide Theddlethorpe and Saltfleetby primary schools in Lincolnshire with hot meals, with the help of a local pub. However, there are problems. Nora has hygiene concerns regarding the pub kitchen, and the pub cook has been altering the recipes in an attempt to save money, which Jamie remedies by introducing him to a local supplier.

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    Initial take-up is good, following a demonstration to parents of a terms'-worth of junk food that their children eat a plastic mat with a pile of chips 2 binfuls , saturated fat, Coke, burgers, with a garnish of crisps and sweets , and a brief speech at the school's Easter service. There he encourages connections between parents, schools, and food industry representatives.

    The event 'Hot Dinners For Imps' is a resounding and overwhelming success, and garners support from the local council. In , a report was released that after the implementation of Jamie's School Dinners program test scores in English and science improved. It measured the performance of year-old students from Greenwich, south London from , allowing a full year of performance to be measured.

    In July , the Daily Mail released an article stating that the number of students eating meals at school had decreased by as much as , School spokesman David Laws says the government rushed into the legislation too quickly, and will be unable to meet its target requirement of participation.

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